The Mental Leap from Wrong Bra to Right Bra

Any bra fitter will tell you that the most rewarding moments are when you fit someone who's been languishing in the wrong bra into the right bra. It's wonderful to see the mixture of disbelief and joy when a client realizes her boobs don't need to rest on her midriff anymore! However, just physically getting someone into the right bra isn't the whole story. For some women being in the right bra can be as mentally distressing as the physical strain of being in the wrong bra.

Don't Get Used to Low and Wide Boobs 
Some women spend decades in the wrong bra, it becomes their norm and even though they experience shoulder dents, riding bands and sagging breasts, their 'wrong' bra is familiar. When you wear the wrong bra for a long period of time you'll get used to your breasts either lying low against your body or spreading wide across your body. Either way, your breasts will appear to have less volume because they're being spread over a larger area than if they were in a correctly fitting bra. 

Breasts look so much bigger when they're unsupported and spread out